Caroline Waller

Communications & Donor Engagement Coordinator

● Lead donor engagement and advancement communications, supporting the Annual Fund through targeted outreach, stewardship communications, and community engagement initiatives.
● Manage the school’s communications strategy and digital channels, including a weekly newsletter distributed to 1,200+ recipients, email marketing campaigns, press releases, and social media platforms with a combined 4,000+ followers.
● Design and produce marketing and promotional materials (event branding, invitations, flyers, and digital graphics) to support school events, fundraising campaigns, and community initiatives.
● Produce and edit short-form and long-form video content for events, social media, and fundraising campaigns.
● Support admissions marketing efforts through Google Ads campaigns, increasing awareness and interest for school open house events.
● Coordinate marketing, sponsorship outreach and acquisition, and promotional design for the Saints Spectacular Gala, contributing to a $315K net fundraising outcome.
● Plan and execute large-scale community events including Homecoming and the annual Crawfish Boil, drawing 500–600 attendees.
● Leverage Google Analytics to track website engagement and guide communication strategies.
● Manage Google Ads campaigns to increase visibility for admissions, events, and fundraising initiatives.
● Implement SEO-focused content updates to improve search visibility and audience reach.
● Oversee and maintain the school’s Finalsite website, ensuring accurate content, timely updates, and optimized user experience.
● Lead alumni engagement initiatives, organizing events such as Senior Sendoff, reunions, and parent gatherings, maintaining relationships with alumni dating back to the Class of 2014.

View Portfolio

Director of Marketing

● Develop and execute all marketing strategies to generate leads and drive business growth.
● Marketing campaigns led to 30% increase in revenue in 2024 fiscal year
● Manage brand positioning and storytelling, ensuring consistency across digital platforms, social media, and client communications.
● Plan and coordinate educational events and seminars for realtors and investors
● Oversee email marketing campaigns (including KVCore), leveraging industry standard automation tools such as Mailchimp to maintain client engagement and nurture leads.
● Build and maintain strategic professional partnerships to expand market reach.
● Analyze campaign performance and market trends to optimize marketing strategies and improve ROI.
● Collaborate with leadership to present KPI's, enhance client acquisition, and retention strategies through targeted content.

Associate Event Coordinator

● Managed initial guest experience, serving as the first point of contact for arriving celebrities.
● Ensured smooth and efficient guest flow, coordinating arrivals and guiding talent seamlessly through the red carpet experience.
● Assisted in high-profile event operations and maintained professionalism and discretion while handling VIP guests in a fast-paced, high-pressure environment.

Account Executive

● Advised clients on insurance policies and coverage options from 50 different insurance carriers.
● Conducted market research to identify and recommend the most suitable insurance products for clients.
● Built and maintained strong relationships with clients to keep a strong retention rate.
● Collaborated with underwriters and other stakeholders to negotiate policy terms and ensure client satisfaction.
● Stayed up to date with industry developments and regulatory changes to ensure compliance and provide expert advice to clients.
● Marketed my brand to realtors and loan officers, emphasizing integrity and personalized service, securing 16 new partnerships through social media and networking.
● Consistently hit monthly revenue goals, 40 in person meetings with referral partners, and 200 cold phone calls. Sold $400,000 in premium per fiscal year.

Texas A&M University - College Station